Let me just say first up that I am not really a fan of reality television. I abhor the over-dramatisation, usually the hosts are not great television talent, and quite frankly – if it was the contestants’ collective dream to make it big in their chosen field, they should have studied, trained and worked in that industry rather than waiting for an appropriate reality show to come along.
So that bring to me to The Voice. The other night as I lay in a dark room with my phone’s display set to the lowest brightness, I opened my Twitter, as it has been supremely helpful in preserving my sanity and patience when passing the long minutes and hours of trying to settle little ones to sleep.
Imagine my surprise when Every. Single. Tweeter in my timeline (and I follow over 700 people) were tweeting about The Voice. It was RELENTLESS. It was also FUTILE from a tweeting perspective – Twitter became simply noise rather than the conversation. I have always thought Twitter is about a conversation, not noise. No-one was reading the tweets and responding, they were just crowding out the medium with their comments.
WHY you ask?
Well, I’m assuming it was so they can get their Twitter handle up in lights – i.e. displayed on the broadcast as a ticker on the bottom of the screen. Wow. What a claim to fame.
So, there’s that problem I have with it. I mean, who cares?! Honestly?!!
Secondly. A lot of bloggers and tweeters go on and on about how they will not give their blog away for free. They are approached by PRs to do reviews and sponsored posts, and how they won’t do this for free anymore because they have more worth than that. And I wholly support this! While I’m not and don’t intend to be a blogger who does sponsored posts etc, I fully support those that do, and I really believe that they have brands and should protect them.
Why is it then that so many bloggers are happy to tweet was is essentially ongoing promotions of this television show? Everytime someone tweets with the hash tag for this show, they are promoting it. For free.
My issue doesn’t end there. I have an issue with the Nine Network. It’s MISOGYNISTIC. THEY HATE WOMEN. Evidenced in recent years by their treatment of their female staff in the Everywhere Eddie days. Continually evidenced by the fact that their workhorse show is Three and a Half Men and Big Bang Theory – neither of which have strong female characters. It’s also the homeland of NRL which is the biggest women-hating sport of all time.
I don’t mind a bit of healthy Twitter banter about a TV show, but not this ridiculousness of talking over the top of each other, living tweeting every single minute of the show. Just sit back and watch the show!
Now I don’t usually bang on about this kind of stuff. I’m not even a feminist, really. But the commercial has taken over Twitter and the tweeters, all in the name of us vying for our name in lights… Sure our name might be on telly but there are repercussions.
Meanwhile the Network is rubbing its hands together and earning SO MUCH MORE ADVERTISING MONEY because it’s such a talked about show. So their little trick is to make us tweet – the carrot being that our name will go up on the screen – and then they put their hands out to their advertisers and demand more $$.
Tweeters and bloggers – remember your brand. Next time you want to talk about a telly show, just think about the reasons why, and what you’re giving away for free.